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In relation to sports betting the words “Sharp Money” is on twitter all the time especially during football season. If you follow sports wagering you will hear industry types (Including myself) using the term casually when breaking down the line movement leading to complete chaos among new wagering enthusiasts. Sharp money is not only important for bookmakers to be able to do their job but by acknowledging its existence in the betting market it can be a great tool for the casual sports gambler who is looking for a return on their investment. All the time you hear that sportsbooks want50/50 action on each side so they can make the vigorish of 10%. The problem with that theory is that a balanced sports book is a myth.